Business Development’s (BD) primary function is to introduce the I-View and its services to its potential research partner. The company refers to its clients as research partners in order to build a close working relationship and for them to view the I-View as a reliable company for their research needs. BD is tasked to ensure that the agency will be the locally preferred Market Research Agency in the country.
Business Development (BD) is also responsible for growing the business by offering research studies to its potential research partners such as the Fast Moving Consumer Goods (FMCG), Electronics Industry, Gadgets, Technology, Consumer Durables and more. I-View offers its services to all domestic corporations and clients offshore with the understanding that the study will be done in the Philippine setting. Through the years, I-View has successfully acquired accounts through word of mouth and referrals or testimonials of past and existing satisfied clients.
The Account Services team is the communication link between the client and the company. They are the faces and voices of I-View; conducting client meetings and informing or updating the client regarding project status. The team oversees and heads project implementation in coordination with the Field and Data Processing teams. They prepare the necessary materials and reports to the client. By the end of each project, the Account Executive usually presents the report to the client and makes sure that all deliverables are sent to them. Furthermore, the Account Executive is also in charge of conducting project evaluation and acquiring project clearance from the client.