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I-View is committed to building effective partnership with its clients by delivering products and services that are tailored and customized to their individual needs.


Core Competencies

  • Field researchers and encoders working exclusively for I-View
  • Does not sub-contract field work and data processing, thus quality control is guaranteed
  • Continuously undergo training not just on skills needed for field work and data processing, but also regarding market research and marketing as a whole
  • Young, career-driven, and eager to learn due to potential growth/promotion within the company
  • Established network of field researchers/recruiters for all demographics
  • Established partnerships with research agencies in the region
Compared to multinational research companies in the Philippines, clients get better value for their investment with the same quality of output
Being a lean organization with a comparatively flat administrative structure, Agency boasts of faster turnaround time and flexibility in administrative and executive procedures/decision making
Indicative of the quality of agency output and client servicing
Agency knows the need and use of research from the client’s perspective due to management’s comprehensive and wide-ranging experience in business management, finance, media, advertising and marketing consultancy
Client investment stays in the Philippines and helps provide employment opportunities to young Filipinos which is the rationale behind I-View’s vision.


  • Research Design
  • Questionnaire Development
  • Demographic Configuration

Data Collection Services

  • Nationwide Field Implementation across all demographics
  • FGD Moderation and Simultaneous Translation in Different Languages
  • Transcription- Verbatim to English and Other Languages
  • Methodologies – F2F via PAPI and CAPI, CATI (Guided and Unguided) , Online Survey, Intercept, Desk Research

Data Processing

  • Data Tabulation/Encoding
  • Statistical Analysis

Report Writing and Analysis

  • Graphical Display

Quantitative Studies

  • Usage, Attitude and Image (UAI) Study
  • Product Usage Test via CLT and HUT
  • Ad Tracking Study
  • Mystery Shopping
  • Customer Satisfaction Survey
  • Concept Test
  • Name and Logo Test
  • Packaging Test
  • Ad/PR Evaluation
  • Pricing and Store Checks
  • Media Habits and Lifestyle Research

Qualitative Studies

  • Focus Group Discussions
  • In-Depth Interviews
  • Ethnography and Immersion
Contact us today!

Get in touch with I-View's team.
Contact us today!

What Clients Have To Say

“I-View was very quick and responsive to our research needs.  They were able to gather the information we needed even under time pressure.  I appreciate their professionalism and their “can-do” attitude.  We look forward to working again with I-View!” 

John Natividad
Vice President – Marketing, Eastwood Property Holdings, Inc.

“I only have positive things to say and these are the following: 

  1. Very accommodating staff
  2. Reliable coordinators during FGD
  3. Easy communication with staff concerned” 

Ben Evangelista
Assistant Product Manager, Personal Collection

“I-View was so easy to work with. They helped us find the right solutions for our needs and executed it without any hassle. The FGD that they conducted was instrumental in helping us understand our clients more. Not only were we satisfied with the way the FGD was conducted but we were very happy with their service before, during and after. They are very professional and we look forward to working with them again for our future needs.” 

Justine Mercado
Marketing Manager, Apo Floors

“While in the course of realigning all plans and programs of the whole organization for Ever Gotesco Malls, one of my roles is to provide the group with a valuable information on our target market- who they really are and how we are perceived by our customers.

It took less than a day for I-View Market Research Group to respond to my inquiry- that alone already made a good impression on me. They are easy to work with, very transparent and flexible. They made me understand the kind of approach we needed to do to be able to aid the organization with more accurate information. 

I-View’s expertise and skills in conducting FOCUS GROUP helped guide our organization in the right direction. Their analysis and recommendations from this approach have proved highly useful both at the tactical and conceptual levels. 

I would highly recommend I-View’s services for MARKET RESEARCH.”  

Chie Arao
Corporate Marketing Manager, Ever Gotesco Malls

“I-View incorporated our requirements with their vision to deliver. The result was a stunning service that exceeded our expectations.” 

Patsy Leong
Sourcing Manager, Nokia Pte Ltd