Jo Ann Cochon-Agsalog, Senior Vice President

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Ms Jo Ann Agsalog co-founded and propelled I-View, Inc. to become one of the locally preferred research agencies in the Philippines and one of the locally preferred research partners of research agencies in the region today.  As its Senior Vice President and Chief Operating Officer, Ms Agsalog assembled a team of research professionals with unparalleled commitment and dedication to realize the company’s mission and vision. She worked to provide full time and part time employment opportunities to almost a hundred young men and women nationwide. Ms Agsalog’s leadership has driven the growth and success of the company in the past twelve years from its inception in 2002.

Ms Agsalog commands a wide range of experience dealing with domestic, international, and multinational corporations. This strength has earned for I-View the trust of numerous clients, both local and international.

“It’s the fact that you never stop learning.  First thing in the morning, we may be talking about noodles.  By mid-morning, it may be about convenience stores; by lunch time it may be about smart phones. In the afternoon, it could be about credit cards.  It is always stimulating.  And we get to talk to people of all demographics to understand their takes on these products and services. 

“And the best part is when you see the results of your study being implemented.  You just know that you contributed to the marketing dynamics out there.   Research is tedious, that’s for sure.  But you will never get bored doing research.”

As the company’s chief research executive, Ms Agsalog forged partnerships with regional research agencies and domestic and foreign corporations thereby expanding the industry exposure, reach and expertise of I-View to various product and service categories like Fast Moving Consumer Goods (FMCGs), consumer durables and electronics, banking and finance, fashion and retail, telecommunications, pharmaceuticals, media and advertising, hospitality, transportation, real estate and other specialty products/services.  She brought about a long-term partnership with one of the largest corporations in the country that produces some of the top Fast Moving Consumer Goods (FMCGs).  This partnership, spanning over 10 years to date has carried out the launch and steady growth of more than twenty food products in the local market; and helped maintain their leadership and market share in their respective categories.

Prior to joining I-View, Ms Agsalog climbed the corporate ladder in advertising and marketing communications. For more than ten years, she worked with Caballero Worldwide Partners in various capacities; initially as its youngest Creative Director, and then became the Vice President for Account Services and later on Director for Strategic Planning and Research. As an advertising executive, she drove business growth for the agency through the development and implementation of traditional and non-traditional marketing communications campaigns (Advertising, Public Relations and Sales Promotions) and cultivation of strong client relations for a wide and diverse list of clients.